Design Engine Los Angeles started as a small fruit stand by the side of a road in rural Arkansas. People enjoyed buying apples and grapes from Shana and Ken, but everyone was right confused by the name.
Once the Interstate came in and bypassed the farm road, Shana and Ken had a lot of free time on their hands. They ran a DSL line to the fruit stand from a farmhouse a mile down the way and started learning web programming and design in their spare time. But it was obvious that the fruit stand wouldn’t survive without more customers, and the bank was threatening to foreclose.
After an ill-fated attempt to get the fruit stand back by winning an urban dance contest (the story of which was the basis for “Breakin’ 2: Electric Boogaloo”,) Shana and Ken moved west, finally stopping in L.A., since their car could not go over water. There, they vied to see which one could work for the most heartless corporation.
One summer evening, while reminiscing about the fruit stand, Ken pulled out the old wooden sign that used to hang above it, and it hit them both: Design Engine L.A. would be a great name for a web design and production company! It had the added bonus of being much more appropriate as a web company’s name than that of a fruit stand.
Ten years later, the product may have changed, but Shana and Ken haven’t. They still craft fine, custom websites out of raw, organically grown computer bits, and they greet every customer with a smile and a complimentary jar of data.